Web Accessibility In Mind (WebAIM)’s mission is to empower organizations to make their internet content accessible to people with disabilities.
What is the Americans with Disabilities Act (ADA)? What is ADA Compliance?
The Americans with Disabilities Act (ADA) was enacted in 1990 prohibiting discrimination on the basis of disability. It’s aim? To ensure everyone can access public spaces like restaurants, bars, schools, recreation facilities, hotels, theaters, museums, and more. Under the ADA virtually all businesses, regardless of size or services offered, must follow certain accessibility requirements to be able to accommodate people with disabilities.
So what does this have to do with your website?
While physical accessibility may be the first thing you think of when it comes to accessibility, you shouldn’t exclude your company’s website. ADA compliance applies to the internet, too.
At a minimum we recommend implementing these basic features into your website to make your content accessible to everyone. Some things you’ll be able to do yourself; others will require assistance from a web developer.
Utilizing the best alt tags in your images and videos for a user who can’t view them and choosing fonts and colors with their legibility in mind, are all ways to design a website with accessibility in mind. A web developer can work with you to ensure that your website’s coding and functional characteristics are navigable, consistent, and accommodating of the needs of all potential visitors to your website.
In 2001 WebAIM launched the Web Accessibility Evaluation Tool, WAVE, a free community resource developed to check ADA compliance on the Internet. WAVE allows you to input any website’s URL and scan the page for accessibility information. It then compiles a list of the website’s errors in Red, features in Green, and highlights other relevant information in Yellow. Talk to your web developer to see how you can best use WAVE to make your website ADA Compliant and more inclusive of people with disabilities.
We tried it on our website and found a number of accessibility issues that we are currently addressing and figured we’d share this helpful tool with you. Your website is one of the biggest tools in your marketing tool box. We hope this information is helpful to you.