Lavenlair Farm is the only lavender farm in the Adirondacks. The farm is open seasonally – from the beginning of June through Labor Day. The challenge? Driving traffic to the farm during the summer for events, tours and to pick lavender while staying in front of them all year long.
To do that we refreshed their Squarespace website with an updated theme to improve the online shopping experience, instituted email marketing and worked with the owners on initiatives that would engage customers who enjoy products made from lavender they grow – year round! This resulted in increased social media engagement and increased sales.
Our efforts allowed the Allens to focus on what they do best – growing lavender for fragrant and culinary use and making wonderful products from them.
Agritourism – Lavender Farm
Creative collaborations with vendor partners
Social Media Editorial
Product packaging design
Unifying digital presence for tourism and other initiatives