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Marketing Archives | Marketing Kangaroo - Traditional & Digital Marketing

Is Your Web Content Accessible To Everyone?

Web Accessibility In Mind (WebAIM)’s mission is to empower organizations to make their internet content accessible to people with disabilities.

What is the Americans with Disabilities Act (ADA)? What is ADA Compliance? 

The Americans with Disabilities Act (ADA) was enacted … Read More

Client Spotlight: DASNY

TEAM PLAYERS: Cogent Technologies, DocStrats and Marty Hardin

DELIVERABLES: Restructure Sitemap, Develop Content and Communication Strategy, Enhancing Online Brand Presence.

THE MISSION: Imagine you have multiple audiences and services. How do you structure your website to make it easy to … Read More

What Small Businesses Can Learn from Wendy’s/McDonald’s Twitter Beef

Let’s set the scene. It’s Black Friday. As we browse our Twitter feed we see that Wendy’s is trending. As digital marketers we’re always curious about trends. And there it was. . . right there on Wendy’s Twitter feed. In … Read More

Roost Crate Reveal

It might sound like a no-brainer but we’ll say it anyway, “You have to experience a brand to truly understand it.” If our client’s a butcher, we visit their shop (a lot!) to experience what it’s like to be a … Read More

Back to School – Jump on the Bandwagon!

Going back to school is an exciting time for lots of kids. Families are spending billions each year to prepare. In 2017, it’s estimated to reach 83.6 billion. That’s a lot of zeros!

Don’t miss this incredible opportunity to offer … Read More

Brands Just Wanna Have (Summer) Fun

Being a brand means giving your customer a certain feeling. And sometimes, that feeling can be a lot of fun! Brands are taking advantage of that summer feeling all across social media.

Whether you’re a new brand or a long-established … Read More

Client Spotlight: Bumble B Boutique

When you’re an established business, it can be hard to know when it’s time to innovate. Bumble B Boutique owner Karen Macielak saw the perfect opportunity to change the landscape of her business. She had identified a target market … Read More

June Marketing Tips

In between weekends at the lake and crowing about my clients, I love to see what my fellow marketers are doing and saying online. Call it professional development–it’s just a lot of fun! No matter the season, it’s important to … Read More

Client Spotlight: Stram Center for Integrative Medicine

SERVICES: BRAND STRATEGY, DIGITAL MARKETING

The Stram Center for Integrative Medicine blends conventional medicine with naturopathic, holistic, complementary and alternative medicine taking into account the whole person – body, mind, heart and spirit. The Stram Center’s practice was growing and they … Read More

Pocket Shopping: Capturing Your Audience on Mobile

We’ve all been there: we’re shopping for a new TV, comparing prices at the supermarket, or looking for a well-reviewed restaurant close by. The first thing we do? Reach into our pocket or purse, grab our mobile phone and start … Read More