Making sure your business listing is buttoned up across all digital platforms is super important. And the Grand Daddy of all digital platforms is Google. Here at Marketing Kangaroo, when we begin working with a client, especially a small business owner, we make sure their Google business listing is accurate – from address and phone number to hours of operation and pictures.
Your business’ Google listing is a great way for potential customers to discover you. For example, someone searching for ‘salon in Guilderland’ or ‘salon near me’ may find you. Having got great reviews and photos about your business, that could make all the difference in whether or not they make an appointment at your salon or your competitors.
Now imagine adding a call to action to your google listing. Imagine no more. Google My Business has just added a new feature, Google Posts, to help you connect with your customers.
Here’s what Google has to say about this new feature . . .
Stand Out With Google Posts
You can now post live updates – such as news, promotions, and upcoming events – on your Google listing. The best part? Your customers can take direct actions on the post, like making a reservation, buying a product, or signing up to a valuable newsletter.
Pretty cool, huh?
It’s pretty easy to do. Just log into your Google My Business account. You’ll see the ‘Posts’ feature. You can add a picture and a call to action to your post. Here’s what it looks like:
Easy enough, right? We decided to give it a try and added a Buy button to a client’s business listing. Here’s what the updated listing looks like in Google search results.
Take advantage of the over 2 billion Google searches a day and update your business listing today.
PS – And, if you’re not sure how to do it, contact us. We’re happy to help you connect with your customers.